Claire Wilson, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:36:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Claire Wilson, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The thrilling highs and chilling lows of piggyback content https://www.marketingtechnews.net/news/2018/jan/29/thrilling-highs-and-chilling-lows-piggyback-content/ https://www.marketingtechnews.net/news/2018/jan/29/thrilling-highs-and-chilling-lows-piggyback-content/#respond Mon, 29 Jan 2018 08:38:41 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jan/29/thrilling-highs-and-chilling-lows-piggyback-content/ Piggyback marketing, an old staple in a content marketer’s toolkit. From using popular culture as a starting point, to trying to tap the social zeitgeist or finding ways to insert your brand into the day’s news, there are a range of options for brands. Here are some tips to avoid the piggybacking ‘Hall of Shame’.

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