Michael Mascioni, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:34:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Michael Mascioni, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 VR, AR, and wearables: Ambient interactivity transforming the marketing experience https://www.marketingtechnews.net/news/2015/nov/12/vr-ar-and-wearables-ambient-interactivity-transforming-marketing-experience/ https://www.marketingtechnews.net/news/2015/nov/12/vr-ar-and-wearables-ambient-interactivity-transforming-marketing-experience/#respond Thu, 12 Nov 2015 00:22:27 +0000 http://marketingtechnews.sites.techforge.v1/news/2015/nov/12/vr-ar-and-wearables-ambient-interactivity-transforming-marketing-experience/ The whole scope of ambient interactivity in public places – using virtual reality (VR), augmented reality (AR) and wearable technologies – will dramatically expand over the next five years, as these technologies combine to afford more vivid, dynamic, and extensive interactivity. It also means a huge opportunity for marketers.

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