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Customers can now click on search ads to text message brands thanks to a new feature from the tech giant.
Google introduced click-to-message ads this week to make it easier for brands and customers to interact via SMS.
This must be switched on by setting up a messaging extension and will be available in the ‘coming weeks’.
As always, the new Google feature is backed up by stats: 65%...
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Digital transformation. Those two little words are fast becoming a buzzphrase that perhaps may yet find its way among the 'synergy' and 'millennial' blacklistings; but you can't deny that it'sa very real phenomenon.
As more and more companies move to digitise the way things work (there are still many firms yet to go paperless) marketers are feeling the brunt of the accelerated pace
This is highlighted by a nwe study carried out by Adobe,...
All marketers know that it isn't enough to simply push any old content out into the ether and hope for the best. All content that represents your brand or company needs to have something to resonate with your customer base; and that something is 'purpose'.
At the recent Together We’re Better (TWB) Conference in London, Bea Karol Burks, CDO of Tinder Foundation, spoke about generating content with purpose, drawing on her experience from working with Citizens Advice as...
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The amount spent on mobile display ads overtook that of PC and tablet for the first time ever, according to new research by PwC and the Internet Advertising Bureau (IAB).
Mobile display ads raked in £802m of spend, while PC and tablet were behind at £762m, the Digital Adspend report said - signifying rapid growth in time spent on smartphones.
Overall, digital advertising spend increased 16.4%...
Beacon tech has been on the brink of changing the face of marketing and personalisation for some time now. Following on from previous case studies and experiments using the tech, Proxama has reported that it is expanding its beacon network across three media and location owners' sites.
The deals with Mobile Media Group, Emblem Group and Hathaway Chivers mean that Proxama now has 4,000 beaconds in its network, which support both Apple iBeacon and Google Eddystone...
Exterion Media and Transport for London have announced a new commercial media partnership, Hello London.
This aims to be a one-stop-shop for advertisers to engage the London audience, using data and tech to make a customer’s experience more tailored, relevant and contextual.
For the first time, Hello London will connect brands with the audience across the entire London Underground and Rail network.
As such, the TfL Underground will be getting a refresh of...
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Twitter is trying out a new website conversions objective for advertisers and marketers based in the US.
The objective is in beta for American users at the moment but after some testing, the social network may roll it out to “additional regions” which could include other countries around the world.
The new objective for Twitter Ads users is there to help advertisers - in the platform’s own...
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Under half of marketing professionals are satisfied with their jobs, according to a new LinkedIn survey.
The social network recently carried out a Work Satisfaction Survey among its members, which threw up a number of surprising outcomes - including that Bristol, often praised as a UK city, is one of the ‘worst’ in which to work.
It also examined attitudes to work by job sector, and found...
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There is a great need for a ‘one size fits all’ marketing platform, as many marketers struggle to close the loop on campaign ROI, according to a new report.
The annual State of Salesforce study by IBM company Bluewolf examines the thoughts of over 1,700 Salesforce customers from the marketing, IT, service and sales industries.
MarketingTech looked at the marketing section of this year’s report, which...
UK consumers are more smartphone-oriented than their US counterparts, according to a new report, and peak app usage happens around commuting time.
Cross-device marketing is becoming the norm these days, but it seems marketers in the UK have a more demanding job than those in the US. According to a new report by Verto Analytics, which has just launchined in the UK, 81% of Brits use a smartphone, compared to 68% of Americans.
And 35% of those in the UK are mobile...
