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Adobe has launched a new set of services for improving the design and deliverability of digital experiences for marketers: Adobe Sensei.
It’s a fitting term for the team – and means ‘master’ or ‘teacher’ in Japanese – as Sensei aims to help tackle complex experience challenges, such as image matching, understanding meaning and sentiment of documents and using AI and machine learning to target audience segments.
The tool will be built into the company’s cloud offerings, such as Adobe Creative Cloud, Marketign Cloud and Document cloud and will automate “mundane” tasks.
Examples of Adobe Sensei intelligent services across Adobe’s cloud offerings include:
- Content intelligence: Uses deep learning to search and tag images automatically and makes intelligent recommendations when a user searches for images
- Face aware editing: Finds faces in an image and uses ‘landmarks’ such as eyebrows, lips and eyes to understand their position and change the facial expression without ruining the image
- Semantic segmentation: Shows each image region labeled with its type; for example, whether it is a building or the sky. Such labelled regions allow easy selection and manipulation of objects, using simple commands
- Intelligent audience segmentation: Gives marketers and analysts new visibility into which segments are most important to their businesses and allows them to target overlapping or adjacent segments, making it possible to acquire customers much more efficiently
- Attribution: Algorithmically determines the impact of different marketing touch points on consumers’ decisions to engage with a brand, determines the effectiveness of different campaigns and makes optimised marketing investment recommendations
- Natural Language Processing: Provides text understanding, topic modeling and sentiment analysis of digital documents
The company said it is significantly increasing its investment in Adobe Sensei and intends to make it available to its ecosystem of partners, ISVs and developers.
Adobe Sensei will also be available to partners and developers as APIs via Adobe.io—Adobe’s developer platform. This will enable developers and systems integrators to build entirely new types of applications and solutions for their customers.
“Adobe Sensei is uniquely focused on solving today’s complex experience challenges in the design, document and marketing fields, where only Adobe has decades of expertise and market leadership,” said Shantanu Narayen, president and CEO, Adobe.
“Leveraging our machine learning and AI capabilities, as well as trillions of content and data assets, Adobe Sensei will be one of our biggest strategic investments,” he added.
