Paul Brown, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:34:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Paul Brown, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How beacons combines experiential and engaging marketing to be a win-win for brands https://www.marketingtechnews.net/news/2015/sep/25/how-beacons-combines-experiential-and-engaging-marketing-be-win-win-brands/ https://www.marketingtechnews.net/news/2015/sep/25/how-beacons-combines-experiential-and-engaging-marketing-be-win-win-brands/#respond Thu, 24 Sep 2015 23:24:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2015/sep/25/how-beacons-combines-experiential-and-engaging-marketing-be-win-win-brands/ Beacons present a unique, cheap and simple way to identify a consumer is in a location at a point in time. This allows promotions and incentives to be targeted not only on customer segment but on location, time and inventory.

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