Simon Holland, Author at Marketing Tech News

Has context pushed historical insights into marketing data obscurity?

Simon Holland — Wed, 04 Mar 2015 09:01:05 +0000

Historical data has always been one of the most important ingredients for any digital marketing campaign, but in the age of the customer does it still hold the same importance it once did?

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Have phablets ushered in a new era of mobile CRM?

Simon Holland — Mon, 02 Mar 2015 10:18:04 +0000

Phablets recorded their highest volume of sales in the last quarter of 2014 according to a GFK study and it has caused the CRM software industry to sit up and take notice.

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Brand apps are falling short on consumer engagement

Simon Holland — Tue, 24 Feb 2015 17:11:07 +0000

Marketers may have to consider an alternative approach when engaging with consumers through mobile as brand apps are not having the desired effect.

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Did Facebook just overtake YouTube as the de facto site for video advertisers?

Simon Holland — Tue, 24 Feb 2015 16:07:48 +0000

Videos were only introduced to Facebook in the third quarter of last year, but according to socialbakers there has been some serious movement towards this medium as ad objectives evolve.

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Do B2B marketers have a trust issue when seeking external help?

Simon Holland — Wed, 18 Feb 2015 12:14:45 +0000

Outsourcing provides a company with experienced assistance that might not normally be available from its own internal staff, but could this solution be on its way out in B2B marketing circles?

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Software should do more to infiltrate the sales and marketing divide

Simon Holland — Tue, 17 Feb 2015 16:11:13 +0000

Sales and marketing departments are not collaborating enough and the onus should be on software companies to bring these silos together for the good of their business.

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Digital marketing acquisitions at five-year high amid plummeting valuations

Simon Holland — Tue, 17 Feb 2015 14:45:48 +0000

Not since 2010 have there been as many mergers and acquisitions (M&A) in the digital marketing sector as there are today, although the number of companies going to market is having an adverse effect on valuations.

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Context is everything in video advertising, states Oxford paper

Simon Holland — Thu, 12 Feb 2015 12:53:03 +0000

Even the most enthralling video advert on the planet would be worthless if it was emotionally at odds with the media it showed up in, according to a new report from the University of Oxford.

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Facebook unveils relevance scores to highlight poor targeting

Simon Holland — Thu, 12 Feb 2015 12:03:23 +0000

Social network Facebook has rolled out a new relevance score feature that will give advertisers an idea of how well their ad will be received by its intended consumer demographic.

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Marketers at loggerheads with consumers over personalisation effectiveness

Simon Holland — Wed, 11 Feb 2015 15:09:59 +0000

Most marketers may believe that they are delivering effective personalised experiences to their online customers, but this is at odds with the views of the very consumers they are targeting.

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