Anna Forbes, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:35:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Anna Forbes, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The importance of click-to-call in bridging the online-offline attribution gap https://www.marketingtechnews.net/news/2016/aug/04/importance-click-call-bridging-online-offline-gap-attribution/ https://www.marketingtechnews.net/news/2016/aug/04/importance-click-call-bridging-online-offline-gap-attribution/#respond Thu, 04 Aug 2016 09:43:01 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/aug/04/importance-click-call-bridging-online-offline-gap-attribution/ Easy access to instant information on mobile devices is driving UK consumers to demand immediacy and convenience. Smartphones are now the most popular device for researching products and services, providing a huge opportunity to influence consumers at the beginning of their path to purchase.

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