Abe Smith, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:35:16 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Abe Smith, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 A look ahead for marcomms in 2019: The technological advances that will hold the key to success https://www.marketingtechnews.net/news/2019/jan/07/look-ahead-marcomms-2019-technological-advances-will-hold-key-success/ https://www.marketingtechnews.net/news/2019/jan/07/look-ahead-marcomms-2019-technological-advances-will-hold-key-success/#respond Mon, 07 Jan 2019 11:26:24 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jan/07/look-ahead-marcomms-2019-technological-advances-will-hold-key-success/ The M&A market in 2018 showed that martech providers are in a very healthy position and becoming ever-more integral to the paid, owned, and earned media marketing sectors. 2019 promises to be a bright year for marcomms in general, and earned media in particular.

The post A look ahead for marcomms in 2019: The technological advances that will hold the key to success appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2019/jan/07/look-ahead-marcomms-2019-technological-advances-will-hold-key-success/feed/ 0 You’re wasting money if you’re not investing in digital marketing tech https://www.marketingtechnews.net/news/2018/sep/06/youre-wasting-money-if-youre-not-investing-digital-marketing-tech/ https://www.marketingtechnews.net/news/2018/sep/06/youre-wasting-money-if-youre-not-investing-digital-marketing-tech/#respond Thu, 06 Sep 2018 09:44:31 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/06/youre-wasting-money-if-youre-not-investing-digital-marketing-tech/ Failure to invest in the best marketing technology available is costing your business money, rather than saving it money. If you’re not researching and investing in Mar tech, your competitors will be. And they will be reaping the benefits from it.   

The post You’re wasting money if you’re not investing in digital marketing tech appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2018/sep/06/youre-wasting-money-if-youre-not-investing-digital-marketing-tech/feed/ 0 Consumer 2.0 – how the internet changed everything https://www.marketingtechnews.net/news/2018/jul/31/consumer-20-how-internet-changed-everything/ https://www.marketingtechnews.net/news/2018/jul/31/consumer-20-how-internet-changed-everything/#comments Tue, 31 Jul 2018 11:31:54 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jul/31/consumer-20-how-internet-changed-everything/ The modern consumer carries an internet connected device with her wherever she goes. She no longer depends on TV ads, billboards or forecourt salesmen for advice on the best products or services. In fact, she generally prefers to research things herself online.

The post Consumer 2.0 – how the internet changed everything appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2018/jul/31/consumer-20-how-internet-changed-everything/feed/ 1 2017 in review: The battle for shorter attention spans https://www.marketingtechnews.net/news/2017/dec/15/2017-review-battle-shorter-attention-spans/ https://www.marketingtechnews.net/news/2017/dec/15/2017-review-battle-shorter-attention-spans/#respond Fri, 15 Dec 2017 14:05:33 +0000 http://marketingtechnews.sites.techforge.v1/news/2017/dec/15/2017-review-battle-shorter-attention-spans/ Cision's President, EMEA&I, Abe Smith, shows us how some brands won the battle for limited consumer attention in 2017 and demonstrated best in class creativity and innovation in both creative ideas and execution.

The post 2017 in review: The battle for shorter attention spans appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2017/dec/15/2017-review-battle-shorter-attention-spans/feed/ 0