Chris Giddins, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:02 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Chris Giddins, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Whose fault is it anyway? Why voucher codes have gotten such a bad name https://www.marketingtechnews.net/news/2018/oct/24/whose-fault-it-anyway-why-voucher-codes-have-gotten-such-bad-name/ https://www.marketingtechnews.net/news/2018/oct/24/whose-fault-it-anyway-why-voucher-codes-have-gotten-such-bad-name/#respond Wed, 24 Oct 2018 13:03:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/24/whose-fault-it-anyway-why-voucher-codes-have-gotten-such-bad-name/ When you ask someone who works in digital marketing what words or phrases they associate with discount coding you often hear ‘cannibalisation’, ‘lack of control’, ‘de-valuing the brand’ or ‘decreasing margin’. However, none of these are true if proper offer distribution marketing is adopted.

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