Oliver Gold, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:24:12 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Oliver Gold, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Bid caching: An innovation in programmatic or reopening the trust wound? https://www.marketingtechnews.net/news/2018/oct/12/bid-caching-innovation-programmatic-or-reopening-trust-wound/ https://www.marketingtechnews.net/news/2018/oct/12/bid-caching-innovation-programmatic-or-reopening-trust-wound/#respond Fri, 12 Oct 2018 09:39:00 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/12/bid-caching-innovation-programmatic-or-reopening-trust-wound/ Devised by the ad marketplace Index Exchange and hailed as the latest innovation in programmatic bidding we discovered a practice called ‘bid caching’. New technology that was designed to reduce latency, thereby creating faster ad serving. It was a supposed master stroke by the company, it’s just a shame they didn’t tell anyone they were doing it.

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