Sandra Gudat, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:28:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sandra Gudat, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 If you want to start a loyalty program – avoid these six common mistakes https://www.marketingtechnews.net/news/2018/oct/26/if-you-want-start-loyalty-program-avoid-these-six-common-mistakes/ https://www.marketingtechnews.net/news/2018/oct/26/if-you-want-start-loyalty-program-avoid-these-six-common-mistakes/#respond Fri, 26 Oct 2018 09:44:23 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/26/if-you-want-start-loyalty-program-avoid-these-six-common-mistakes/ Starting a loyalty program can lend a major boost to your customer retention efforts and your bottom line - but it's a complex undertaking that demands time, strategic thinking and teamwork.

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]]> https://www.marketingtechnews.net/news/2018/oct/26/if-you-want-start-loyalty-program-avoid-these-six-common-mistakes/feed/ 0 How to master a marketing communications audit https://www.marketingtechnews.net/news/2018/oct/01/how-master-your-communications-audit/ https://www.marketingtechnews.net/news/2018/oct/01/how-master-your-communications-audit/#respond Mon, 01 Oct 2018 11:13:03 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/01/how-master-your-communications-audit/ You spend valuable time and money crafting your marketing messages, but do you really know what your company is saying? Sometimes the message you think you’re sending isn’t always the one that’s being received.

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]]> https://www.marketingtechnews.net/news/2018/oct/01/how-master-your-communications-audit/feed/ 0 Common pitfalls in content strategy – relationship marketing https://www.marketingtechnews.net/news/2018/sep/24/common-pitfalls-content-strategy-relationship-marketing/ https://www.marketingtechnews.net/news/2018/sep/24/common-pitfalls-content-strategy-relationship-marketing/#respond Mon, 24 Sep 2018 13:00:37 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/sep/24/common-pitfalls-content-strategy-relationship-marketing/ Avoiding these three common pitfalls can help you build a well-structured and customer-centric content marketing plan - and put you miles ahead of the competition. It all comes back to the eternal goal of one-to-one marketing: sending the right messages to the right people through the right channels. 

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