Peter Falcone, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:36:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Peter Falcone, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 What’s next for attribution when two-thirds of cookies are rejected? https://www.marketingtechnews.net/news/2018/jul/25/whats-next-attribution-when-two-thirds-cookies-are-rejected/ https://www.marketingtechnews.net/news/2018/jul/25/whats-next-attribution-when-two-thirds-cookies-are-rejected/#respond Wed, 25 Jul 2018 15:24:20 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/jul/25/whats-next-attribution-when-two-thirds-cookies-are-rejected/ In the early days of digital advertising, hopes were high that the industry was entering a new era of accountability. And, for a while, it did. When everyone used one browser and one device, tracking tools such as the cookie functioned as a viable approximation of individuals that powered accurate measurement and attribution. However, times have changed.

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