When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. 

Great marketers use new tools to enhance their ability to do this efficiently and effectively, and the world is changing faster and faster. No matter how much technology evolves, marketing will always have a human element. Artificial intelligence (AI) might seem like a silver bullet or an elusive capability, but if you're trying...