Roberta Fuke, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:36:55 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Roberta Fuke, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why even the biggest brands are favouring the power of micro-influencers https://www.marketingtechnews.net/news/2018/aug/21/why-even-biggest-brands-are-favouring-power-micro-influencers/ https://www.marketingtechnews.net/news/2018/aug/21/why-even-biggest-brands-are-favouring-power-micro-influencers/#respond Tue, 21 Aug 2018 09:46:25 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/21/why-even-biggest-brands-are-favouring-power-micro-influencers/ Working with smaller, micro-influencers with the right niche can be extremely impactful - they usually have less than 100,000 followers, but their audience is highly engaged and interested in the content they share. In this way, quality of content is much more effective than quantity of followers.

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