How the concept of ‘unified commerce’ helps retailers avoid the pitfalls of omnichannel
Access to a wider range of products at the touch of a button and receiving highly personalised shopping recommendations based on past buying habits has led to a major shift in customer expectations. Today’s customers expect, as standard, a highly responsive, top quality service from retailers across all available channels.
As the volume of goods sold online continues to rise, UK retail stores on the high street look set to shift from holding large volumes of stock towards...