Imagining a better way to trade advertising – across all video platforms
Linear television channels are under threat. If some are to be believed, it is an existential threat. Yet linear broadcasting will always likely remain superior at delivering content to large audiences live and as it happens: sport, news and big-event television being the most obvious examples.
At the same time, broadcasters cannot simply pretend that streaming does not exist. No broadcaster today would be without a strong digital presence, offering streaming linear, catch-up...