During lockdown 1.0, publishers saw digital audio consumption increase up to more than 30%; with 74% of listeners intending to continue engaging at the same rate. Lockdown 2.0 further cemented streaming and podcast content as the consumer’s constant companion, making it crucial for the industry to harness its large-scale connection potential.

To achieve that, however, advertisers will need a better understanding of how they can turn this developing opportunity into their newest...