David Ciccarelli, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 27 Apr 2021 15:07:27 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png David Ciccarelli, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why advertisers need to replace pandemic clichés with authenticity https://www.marketingtechnews.net/news/2021/apr/27/why-advertisers-need-to-replace-pandemic-cliches-with-authenticity/ https://www.marketingtechnews.net/news/2021/apr/27/why-advertisers-need-to-replace-pandemic-cliches-with-authenticity/#comments Tue, 27 Apr 2021 15:07:16 +0000 http://marketingtechnews.net/?p=106945 Over the course of 2020, I saw a lot of pandemic ads. They worked well for companies in a tight spot — whether because of budget cuts or previously purchased media commitments — but they follow the same formula: A screen fades in from black, stock footage rolls, and an announcer talks about living in... Read more »

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]]> https://www.marketingtechnews.net/news/2021/apr/27/why-advertisers-need-to-replace-pandemic-cliches-with-authenticity/feed/ 1 How to capitalise on interactive voice advertising: A guide https://www.marketingtechnews.net/news/2020/oct/09/how-to-capitalise-on-interactive-voice-advertising-a-guide/ https://www.marketingtechnews.net/news/2020/oct/09/how-to-capitalise-on-interactive-voice-advertising-a-guide/#comments Fri, 09 Oct 2020 05:37:30 +0000 http://marketingtechnews.net/?p=106182 Until fairly recently, advertising has been limited to one-way communications. Advertisers attempt to make lasting impressions on mostly passive audiences in short periods via billboards, broadcast, print, and other mediums. Sometimes their efforts pay off, but it’s hard to track engagement. That’s because all brands continuously bombard people with static, one-dimensional ads. Consumers grew adept... Read more »

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