No self-respecting marketing team would be without a business intelligence (BI) dashboard today. They’re immensely popular for good reason; a well-planned dashboard helps people to make sense of huge amounts of data in the blink of an eye, supports better business decision-making, and it looks good, too.

However, a poorly-designed dashboard can be worse than no dashboard at all. All too many companies are so eager to add dashboards to their business intelligence solutions that...