Three key ways predictive analytics can improve social performance

AI is gaining significant readership. Businesses of all sizes, all over the world, are becoming conscious of the rise in AI in the marketing field. Why is this happening? Put simply, every single business needs the same thing: getting clients. Reach an audience, the right one, and sell. No tricks on that.

All executives know that to be profitable companies need to sell – but over the last few years they are facing a continual decrease in their ROI. Marketing and sales...