Cody Butt, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 26 May 2020 20:47:51 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Cody Butt, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The four pillars of good spend management – a key skill amid the Covid-19 downturn https://www.marketingtechnews.net/news/2020/may/26/the-four-pillars-of-good-spend-management-a-key-skill-amid-the-covid-19-downturn/ https://www.marketingtechnews.net/news/2020/may/26/the-four-pillars-of-good-spend-management-a-key-skill-amid-the-covid-19-downturn/#comments Tue, 26 May 2020 20:46:37 +0000 http://marketingtechnews.net/?p=105698 Spend management is hardly the most glamorous component of marketing, but its impact can be game changing. That fact is particularly important as businesses react to the downturn ushered in by the Covid-19 pandemic. Done well, spend management can free up marketing budget and serve both as a foundation to weather a storm and a... Read more »

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