Sarah Fruy, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 21 May 2020 11:29:56 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sarah Fruy, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Getting beyond the buzzword of ‘agile’ digital marketing to improve your customer relationships https://www.marketingtechnews.net/news/2020/may/21/getting-beyond-the-buzzword-of-agile-digital-marketing-to-improve-your-customer-relationships/ https://www.marketingtechnews.net/news/2020/may/21/getting-beyond-the-buzzword-of-agile-digital-marketing-to-improve-your-customer-relationships/#comments Thu, 21 May 2020 11:29:43 +0000 http://marketingtechnews.net/?p=105690 Mention the word “agile” in a business setting, and it may lead to furrowed brows and scratched heads. Agility creates a lot of buzz — and a lot of misinterpretation. To clear up any confusion, agile generally refers to optimizing and managing workflows. According to McKinsey & Co., it involves “using data and analytics to... Read more »

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]]> https://www.marketingtechnews.net/news/2020/may/21/getting-beyond-the-buzzword-of-agile-digital-marketing-to-improve-your-customer-relationships/feed/ 1 Why your web team needs an invite to your strategy meetings now https://www.marketingtechnews.net/news/2020/mar/20/why-your-web-team-needs-invite-your-strategy-meetings-now/ https://www.marketingtechnews.net/news/2020/mar/20/why-your-web-team-needs-invite-your-strategy-meetings-now/#respond Fri, 20 Mar 2020 10:15:16 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/20/why-your-web-team-needs-invite-your-strategy-meetings-now/ It is imperative that you invite your web team to your marketing strategy meetings. New channels, new social media platforms, and other trends will come and go - but your company needs to reach its customers where they are spending their time.

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]]> https://www.marketingtechnews.net/news/2020/mar/20/why-your-web-team-needs-invite-your-strategy-meetings-now/feed/ 0 Four reasons your website needs to deliver a truly personalised experience https://www.marketingtechnews.net/news/2019/mar/26/four-reasons-your-website-needs-deliver-truly-personalised-experience/ https://www.marketingtechnews.net/news/2019/mar/26/four-reasons-your-website-needs-deliver-truly-personalised-experience/#respond Tue, 26 Mar 2019 11:29:18 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/26/four-reasons-your-website-needs-deliver-truly-personalised-experience/ Balancing personalisation and timeliness is complicated by increasingly stringent regulations. But not only should these regulations be adhered to, but they should be embraced with open arms.

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