Beyond the traditional: How YouTube is looking to turn lockdown viewing habits into a marketing win
Lockdown measures have been continuing to ease across the UK and beyond - albeit with some caveats - but there are some habits formed over the past few months that are here to stay. Being stuck behind closed doors led many people to try new things for the very first time, whether that was baking bread, a self-haircut, or working out at home instead of down the gym.
While the evidence on the streets suggests hairdressers won’t be replaced by DIY jobs any time soon, all three of...