How AI could help marketers with future pandemics

When you have a hammer, it is tempting to look for the nail in every situation. This temptation doubles when the tool is as powerful and multi-faceted as AI.

Much is currently being said about AI and how it’s helping with solutions during the pandemic, for instance in contact tracing, maintaining social distancing, or the search for a vaccine. AI is also helping some companies to cope with commercial disruption, for example Walmart has turned to robot cleaners. Behind the...

How marketing can be a force for good – with Covid-19 helping showcase brand empathy

A few weeks ago, I was all set to appear at Big Data AI World, on a panel about the impact of AI on ethical marketing and advertising. It occurred to me that the subject matter was quite niche when the broader issue – marketing for good – is immense and wide-reaching. I wondered therefore if there was any appetite for readers here to find out more about why and how I believe marketing can be a force for good.

In fact, I didn’t get around to writing until this weekend,...