https://www.marketingtechnews.net/news/2021/may/12/martech-strategies-make-it-make-it-good-and-make-it-happen/ Digital Marketing News: customer experience, social, mobile marketing Thu, 13 May 2021 18:10:55 +0000 hourly 1 https://www.marketingtechnews.net/news/2021/may/12/martech-strategies-make-it-make-it-good-and-make-it-happen/#comment-12295 Thu, 13 May 2021 18:10:55 +0000 http://marketingtechnews.net/?p=106975#comment-12295 The ability to collect infinite data about a certain person has grown too large to contain itself and now comes a question of “we can, but should we?” Just because you can get an advert to say “Hi John, I know you want to buy a cookie today” does not mean we should. The complexity of data tracking is growing out of hand and I believe it will implode before legislation is able to stop this from happening.

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