Jeffrey Vocell, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 02 Mar 2021 14:50:29 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jeffrey Vocell, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How AI can build a more empathetic future for marketing https://www.marketingtechnews.net/news/2021/mar/02/how-ai-can-build-a-more-empathetic-future-for-marketing/ https://www.marketingtechnews.net/news/2021/mar/02/how-ai-can-build-a-more-empathetic-future-for-marketing/#comments Tue, 02 Mar 2021 14:49:23 +0000 http://marketingtechnews.net/?p=106788 The desire for companies to connect with the emotions of their customers is by no means a new phenomenon. For marketers, the ability to understand the emotional sentiments behind consumer behaviour has been a priority for decades. Yet it has been notoriously difficult to track these sentiments accurately over time. Artificial intelligence (AI) offers a... Read more »

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