Irene Yoon, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 03 Feb 2021 12:02:48 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Irene Yoon, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How to determine brand readiness for influencer marketing https://www.marketingtechnews.net/news/2021/feb/03/how-to-determine-brand-readiness-for-influencer-marketing/ https://www.marketingtechnews.net/news/2021/feb/03/how-to-determine-brand-readiness-for-influencer-marketing/#comments Wed, 03 Feb 2021 12:02:21 +0000 http://marketingtechnews.net/?p=106701 Influencer marketing is no longer an unfamiliar territory. The industry is projected to be a $15 billion global industry by 2022, up from $8 billion in 2019. It’s no surprise then that CMOs continue to emphasise influencer marketing strategies in their plans. 74% of CMOs surveyed in the 2019-2020 Gartner CMO Spend Survey planned to... Read more »

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