Paul Soseman, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 22 Jun 2021 19:24:19 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Paul Soseman, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Don’t just ‘pivot to digital’ – build it into your events and brand experience https://www.marketingtechnews.net/news/2020/dec/18/dont-just-pivot-to-digital-build-it-into-your-events-and-brand-experience/ https://www.marketingtechnews.net/news/2020/dec/18/dont-just-pivot-to-digital-build-it-into-your-events-and-brand-experience/#comments Fri, 18 Dec 2020 08:12:00 +0000 http://marketingtechnews.net/?p=106506 In the midst of the Covid-19 pandemic, experiential marketers are looking for ways to create immersive brand experiences for consumers. Most are opting for a total “pivot” to digital and virtual events — but that isn’t quite the right approach. Knowing when it’s time to pivot During the pandemic, most events haven’t been possible. CDC... Read more »

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