Jeff Snyder, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 22 Jun 2021 19:24:39 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jeff Snyder, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Why experiential marketing is more than just FOMO-inducing activations https://www.marketingtechnews.net/news/2020/dec/09/why-experiential-marketing-is-more-than-just-fomo-inducing-activations/ https://www.marketingtechnews.net/news/2020/dec/09/why-experiential-marketing-is-more-than-just-fomo-inducing-activations/#comments Wed, 09 Dec 2020 14:08:57 +0000 http://marketingtechnews.net/?p=106472 A pre-pandemic Ad Age article suggested that experiential marketing might have reached its peak and, in supporting its argument, cited Instagram-worthy installations like the Museum of Ice Cream and The Color Factory. The problem is that while both installations are fun activities in their own right, they’re not actually examples of experiential marketing. They’re photography-oriented... Read more »

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