The great data trade-off: Why consumers will still share details – but only for a true value exchange
What do the NHS, Fortnite and US Customs and Border Protection all have in common? The answer may surprise you, but they have all had major data breaches since November 2018.
These sorts of privacy scandals never seem to leave the headlines, and people are right to be concerned about who they share their data with and why. Indeed, data ownership has been a major public concern since the Cambridge Analytica scandal and people are taking steps to control their digital footprints....