Personalisation has been much talked-about over recent years. But many companies are caught up in the complexity and scale of the transformation needed to make it happen.
In this whitepaper, personalisation platform provider Boxever explores how the Personalisation Maturity Curve will help you:
Work out where you are on your journey Identify steps to take to improve Understand how your...
Consumers demand personalised experiences in all aspects of our daily lives. So do marketers – according to a recent survey 98% agreed personalisation improved customer relationships.
But it can be a challenge when relying on systems and data that are disjoined and inefficient.
This eBook from SiteCore explores the challenges of personalisation, the...
Webinars are the best tool we have to engage audiences and communicate information. Marketers use them to drive leads, generate pipeline, and nurture prospects through every stage of the buying cycle. But are we getting them right? This whitepaper from on24 assesses statistics across the entire lifecycle of a webinar to help assess what needs to be done to make webinars truly stand...
What is the best way to win the war for finance talent? This 60 minute webcast from Oracle, incorporating research commissioned in conjunction with WSJ Custom Studios, discusses how CFOs can find and retain finance professionals with skill sets that go beyond accounting to include business partnering, data insights, communication, leadership, and mentoring. --- Oracle values your privacy, and will treat the information collected from you as a result of your registration in accordance with the...
Intangible assets, such as brands, customer relationships, intellectual property and human capital, have become the main value drivers in business. Consequently, business leaders may need to adapt their business models or develop new ones. To achieve this, quality decision-making and value-creating data insights are essential, and are rapidly becoming determinants of organisational success. This whitepaper from Oracle discusses the primary issues and how organisations need new measures to...
How is the role of the CFO evolving in an increasingly digital economy, and is there any shift in the dynamics of the C-suite collaboration? How are companies monitoring and measuring intangibles within their business, and what do the KPIs currently being measured tell us? This 30 minute webcast from Oracle, alongside the Chartered Institute of Management Accountants (CIMA), aims to answer these questions and looks at how intangible assets drive value creation in the digital age. --- Oracle...
Relentless digital developments have created the chance for the finance team to become true strategic leaders across the business - but they have also raised expectations and generated new challenges. This whitepaper from Oracle explores the growth of cloud, social, mobile and big data, how smart CFOs are taking advantage, and how to use big data analytics and smooth procurement systems as a launchpad to holding your own in the digital age. --- Oracle values your privacy, and will treat the...
Social listening, specifically listening with the intent to understand and make smarter decisions with better data, is the backbone to any successful social program for any organisation, brand, or business. To take the first step towards building successful social programs, brands have to start listening to the data. This whitepaper from Synthesio provides a how-to guide to move past the ‘so what?’ moment to uncover and streamline valuable social...
A recent report from KPMG argues that 30% of organisations are looking to replace their legacy HR systems in the coming year, while 40% aim to move their operations to the cloud. HR increasingly requires a nimble technological touch – but are you prepared for the change? This resource from Nintex outlines the key reasons why HR processes need to be improved, what needs to be done now, and how you can achieve ROI from automation technologies and...
We hear it so often that the phrase has become a punchline for a lot of marketers. But it’s no joke; marketing is under more pressure than ever to send actionable leads to sales. Unfortunately, what happens more often than not is for more leads to appear. But more leads alone aren’t getting results. This whitepaper from on24 looks at ‘lead intelligence’, and gives best practice advice on how you can be more successful in your lead gen...
