Why you need to make the marketing cloud work for your business, not against it
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According to Gartner Group, marketers are spending more money than ever buying technology. And it’s causing the CIO’s office some concern. With the advent of cloud computing, the CMO’s team can avoid the IT team and deploy technology directly onto their websites.
Over the past decade, marketer demand for digital marketing technology has exploded to keep up with the rise of the connected consumer. Unlike the past, however,...
