Seven ways to promote your mobile app for free

Mobile app discovery is one of the toughest tasks facing indie developers. Around 270 billion apps are forecast to be downloaded across global app stores in 2017, an increase from 228 billion last year.

If you’re a budget conscious developer, ad networks may not be the first feasible point of call to acquire new users.

At Tappx we’re no stranger to this situation as we started out as budding developers ourselves with a blank canvas. Through this article, we provide...

5 July 2017 | M-Commerce

Retail CEOs increasing tech investments: IoT, beacons, big data at forefront

More than two thirds of retail executives polled by JDA Software Group and PricewaterhouseCoopers (PwC) say they plan to increase their technology investments to enhance their customer experience.

The study, which polled more than 350 CEOs in the retail and consumer goods space, found that for bricks and mortar implementations, almost four in five (79%) chief execs have invested in smart mobile devices for staff in store, while beacons (76%) and clienteling (76%) – using data to...

23 February 2017 | Commerce

Mobile marketing is dead: Long live gaming marketing

(c)iStock.com/Cylonphoto

Opinion A recent study conducted and released by MobileBridge indicates that mobile marketing tools, though accepted by the marketing community, have been slow to receive updates and delayed in expanding their current mobile apps. It seems that mobile technology is way ahead of marketing applications and perhaps ahead of the understanding of this potentially beneficial technology as well.

What does that mean to me, as a supporter of integrated marketing...

17 February 2017 | Branding

Brands, it’s time to stop ignoring the mobile payment revolution

Every new stat on mobile adoption should serve as a wake-up call to brands that are still ignoring the growth in mobile transactions, which last year were worth more than £20bn to British retailers.

By 2019, retail mCommerce sales will reach £40bn and represent 43.7% of total retail eCommerce, according to eMarketer.

As it stands, mobile payments make up a third of all UK transactions. The rapid evolution in retail...

20 July 2016 | Branding

App or mobile optimised site: Which is right for your mCommerce strategy?

(c)iStock.com/NI QIN

Everyone in the industry knows eCommerce is growing and it’s growing fast. Retail eCommerce has a projected growth rate of 13% globally between 2013 and 2016. But, if you think 13% in annual growth is a lot, consider that, worldwide, mCommerce is outpacing standard eCommerce three to one. According to PYMNTS, the “average compound annual growth rate for mobile commerce is projected to be 42%” during that same...

16 March 2016 | Branding

The rise of mobile commerce – and the brands that do it best

(c)iStock.com/Ijubaphoto

The last 12 months have seen retailers adopt a host of new cross-channel shopping technologies, making it easier than ever for customers to buy from a mobile or tablet device both at home and when out shopping.

Through the adoption of in-store crossover functions such as click and collect, retailers are now able to combine online, offline and mobile approaches in order to provide customers with a truly omni-channel approach. For example, according...

25 February 2016 | Commerce

Mobile first key strategy for UK retailers this year

UK retailers are prioritising a mobile first strategy for this year as they strive for further growth and smoother customer experiences. This will include increased investment and use of location based offers.

A new report, Mobile Mantra: The Mobile Shopping Benchmarking Report, surveyed more than 100 leading UK executives in the retail industry including heads of ecommerce, mobile and digital.

The study showed that more than 70% of retailers currently have a mobile app with...

3 February 2016 | Advertising

Mobile search victorious in digital for UK retail over Christmas

(c)iStock.com/fatesun

Digital prevailed in retail, particularly in the last quarter of 2015, according to the latest figures from the BRC-Google Online Retail Monitor Q4 2015 released earlier this week.

The figures showed that the internet played a pivotal role in driving sales for UK retailers with mobile the key devices in enabling this. Martjin Bertisen, retail director for Google said the dominance of mobile was obvious. “Over half of searches came from mobiles...

2 February 2016 | M-Commerce

Brand errors on mobile: Poor design and optimisation hamper customer experience

(c)iStock.com/Yuri_Arcurs

Brands are making basic mistakes on mobile that could be costing them money, according to a new study from strategic multichannel consultancy Practicology and UX testing provider WhatUsersDo.

The report is the second joint Mobile Usability Report from the duo and follows UX testing of the mobile sites of 15 UK retailers that included Amazon UK, AO.com, Argos, B&Q, Boohoo, Boots, Debenhams, House of Fraser, Littlewoods, Paperchase, Pets At...

28 October 2015 | Branding

Parenting retail sites failing to maximise marketing potential

(c)iStock.com/tacktack

As if they didn’t have enough to contend with, new research suggests that many parent, baby and child sites are failing to meet the needs of their digital and mobile savvy parents or parent to be customers and could be losing sales as a result.

The conclusion follows a study by equimedia of 65 leading websites in the mother, baby and child retailer space as well as recent studies and TGI data on the market sector.

The research found a...

26 August 2015 | Commerce