Most marketers welcome the withdrawal of third-party cookies

A box of chocolate chip cookies.

As many as 78% of UK senior marketers believe that the final withdrawal will have a positive impact on their advertising strategy. 

This is according to a study by data connectivity platform LiveRamp, in collaboration with research company, Censuswide, which examined how UK brands are preparing for the withdrawal. When asked how it will affect their future advertising strategies, respondents cited anticipating improvements in audience targeting, reaching audiences at scale,...

25 June 2021 | Best Practice

The importance of emotional wellbeing in marketing teams – and how to achieve it

Performance and productivity has long been the goal of businesses everywhere – always aspiring to do more, better, faster, at less cost. But how do we truly achieve this? Especially in a world where the pace of innovation continues to accelerate?

Often, we think about the key to performance as removing friction, but what if there is an important opportunity in friction? At our recent Attune Summit we had the privilege of hearing from the inspiring Dominic Price, of...

26 May 2021 | Best Practice

Why automation is your greatest ally – if you use it right

As an agency owner or marketer, you’re in constant pursuit of two things: demonstrating return on investment and landing new clients. The past year has only intensified the necessity of these pursuits — especially the latter — as you likely tried to help clients through the challenges of the pandemic while shortening and digitising your sales pipeline.

When used properly, marketing automation can make your sales process more efficient and scalable. By automating tasks that...

21 May 2021 | Automation

Assessing the disconnect between email and wider marketing teams

It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications. Virtually every sector, over the past year, has found themselves being forced to make changes and implement new technology in order to adapt to the effects of the pandemic. And in response to the shift to digital, how companies choose to implement and use email marketing has become even more essential to drive revenue.

Yet, despite...

19 May 2021 | Best Practice

Are you dialling in? Best practice for virtual and hybrid presentations

The past year has brought a magnitude of changes for the marketing teams that most people thought would take a decade to take hold. The immediate impact of the pandemic was cancelled events, and sales presentations and marketing activity had to be re-geared for a virtual environment. Of course, the entire world of business communications had to change. 

The past year has condensed a huge amount of learning into a short space of time, and there’s plenty of best practice you...

14 May 2021 | Best Practice

McKinsey analysis: How is UK consumer sentiment changing – and what does it mean for marketers?

Our latest UK Consumer Sentiment Research, reveals that optimism for an economic recovery in the UK has reached its highest recorded level during COVID-19, having almost doubled since November 2020. The majority of vaccinated consumers expect routines to return to normal by the end of 2021 and say finances are already back to normal. As younger consumers receive the vaccine, greater spend and out-of-home activity will likely continue to increase.

Tellingly, UK consumers reported...

6 May 2021 | Best Practice

Why adding intrinsic incentives for eCommerce and social is key amid heightened consumer demands

Raise your hand if you have a wallet bursting with so-called “customer loyalty” cards. You likely have one for each supermarket, your favourite coffee chain, and maybe for the bookstore. With some brands upgrading to an app, you probably also have a smartphone screen full of their colourful icons. But how often do those loyalty schemes actually influence you to make a purchase? More importantly, do they keep you loyal to the brand?

The problem with most loyalty programmes is...

30 April 2021 | Best Practice

Why Covid-19 has taught content marketers the importance of going back to basics

Covid-19 has changed the way in which the world works and, like every other industry, marketing found itself in turmoil in March 2020. As consumer priorities and behaviours dramatically altered, marketing strategies naturally had to fall in line or by the wayside.

Brands navigated forward carefully, questioning whether they should pivot strategy for the climate or even continue marketing at all. Although many campaigns were inevitably scrapped after months of hard work, the answer...

29 April 2021 | Best Practice

The six biggest myths holding back insight-driven businesses

Between economic pressures and ever-dynamic consumer trends, the past year has driven businesses to be more agile. If we’re looking for a silver lining to the pandemic, it’s that companies have accelerated their journeys toward data maturity.

But what does this mean for marketing operations? Despite the challenges, more and more businesses have turned to data to help reframe their priorities and achieve greater agility. While financial investment in this area is high – over...

20 April 2021 | Best Practice

Never underestimate AI: How retailers can predict the unpredictable

From hoarding toilet paper to shops shutting their doors, it’s fair to say 2020 was one of the most disruptive years for retailers. According to the ONS, online sales grew by 46% in 2020, compared to the previous year. With consumer behaviour changing rapidly in response to the pandemic, retailers have had to adapt and keep pace with demand. This has been the perfect use case for automation, which has proved invaluable as retailers navigate a path through disruption.

The...

16 April 2021 | Automation