Nick Welch, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Nick Welch, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Brand suitability: Exploring the next generation of brand safety https://www.marketingtechnews.net/news/2019/mar/14/brand-suitability-exploring-next-generation-brand-safety/ https://www.marketingtechnews.net/news/2019/mar/14/brand-suitability-exploring-next-generation-brand-safety/#respond Thu, 14 Mar 2019 13:37:41 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/mar/14/brand-suitability-exploring-next-generation-brand-safety/ Advertisers must consider the damaging impact that inadequate safeguards to mitigate against the reduced control programmatic threatens over ad placements will have on long term revenues and a brand's values and positioning.

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]]> https://www.marketingtechnews.net/news/2019/mar/14/brand-suitability-exploring-next-generation-brand-safety/feed/ 0 Tabloid news and false positives: Examining the brand safety cycle https://www.marketingtechnews.net/news/2018/dec/05/tabloid-news-and-false-positives-examining-brand-safety-cycle/ https://www.marketingtechnews.net/news/2018/dec/05/tabloid-news-and-false-positives-examining-brand-safety-cycle/#respond Wed, 05 Dec 2018 11:10:10 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/dec/05/tabloid-news-and-false-positives-examining-brand-safety-cycle/ It seems the industry is still struggling to find a way of ensuring brand safety that works for all.

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]]> https://www.marketingtechnews.net/news/2018/dec/05/tabloid-news-and-false-positives-examining-brand-safety-cycle/feed/ 0 Are humans the flaw in the AI machine? https://www.marketingtechnews.net/news/2018/apr/17/are-humans-flaw-ai-machine/ https://www.marketingtechnews.net/news/2018/apr/17/are-humans-flaw-ai-machine/#respond Tue, 17 Apr 2018 07:18:32 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/apr/17/are-humans-flaw-ai-machine/ We must be wary of the belief that AI and ML are magic bullets that will instantly fix programmatic’s brand safety issue. To enable us to get the most from AI, we must first ensure that we as marketers fully understand what our ultimate objectives are.

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]]> https://www.marketingtechnews.net/news/2018/apr/17/are-humans-flaw-ai-machine/feed/ 0 Are humans the flaw in the AI machine? https://www.marketingtechnews.net/news/2018/apr/13/are-humans-flaw-ai-machine-2/ https://www.marketingtechnews.net/news/2018/apr/13/are-humans-flaw-ai-machine-2/#respond Fri, 13 Apr 2018 10:34:30 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/apr/13/are-humans-flaw-ai-machine-2/ Plans to let technology such as AI and machine learning take the strain could be at risk if we lose faith in them without first giving them enough time or attention.

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]]> https://www.marketingtechnews.net/news/2018/apr/13/are-humans-flaw-ai-machine-2/feed/ 0 Personalisation as standard: How to get there and not upset the apple cart https://www.marketingtechnews.net/news/2016/apr/13/personalisation-standard-how-get-there-and-not-upset-apple-cart/ https://www.marketingtechnews.net/news/2016/apr/13/personalisation-standard-how-get-there-and-not-upset-apple-cart/#respond Wed, 13 Apr 2016 11:48:36 +0000 http://marketingtechnews.sites.techforge.v1/news/2016/apr/13/personalisation-standard-how-get-there-and-not-upset-apple-cart/ Impersonal, irrelevant, and often intrusive - is it any wonder consumers are growing disillusioned with the online ad experience and increasingly turning to blockers?

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