Tiago Vila Verde, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:06 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Tiago Vila Verde, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 eCPA is dead: Long live the incremental eCPA https://www.marketingtechnews.net/news/2019/jan/11/ecpa-dead-long-live-incremental-ecpa/ https://www.marketingtechnews.net/news/2019/jan/11/ecpa-dead-long-live-incremental-ecpa/#respond Fri, 11 Jan 2019 10:57:40 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jan/11/ecpa-dead-long-live-incremental-ecpa/ Advertisers and agencies commonly analyse reports from various tracking tools in order to evaluate ROI and allocate budget. This seems to be a wise approach - but many are relying on flawed reports.

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]]> https://www.marketingtechnews.net/news/2019/jan/11/ecpa-dead-long-live-incremental-ecpa/feed/ 0 Five steps to avoid wasting your display advertising budgets https://www.marketingtechnews.net/news/2018/aug/28/five-steps-avoid-wasting-your-display-advertising-budgets/ https://www.marketingtechnews.net/news/2018/aug/28/five-steps-avoid-wasting-your-display-advertising-budgets/#respond Tue, 28 Aug 2018 10:46:11 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/28/five-steps-avoid-wasting-your-display-advertising-budgets/ In the world of data-driven advertising, it is a common (and logical) practice to distribute advertising dollars based on the cost per conversion each partner is delivering, and those delivering the best price, or in other words, the best ROI, will get the bigger budgets.

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