Joey Henderson, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:25:41 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Joey Henderson, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How much of your ‘working media’ is actually working? https://www.marketingtechnews.net/news/2018/oct/08/how-much-your-working-media-actually-working/ https://www.marketingtechnews.net/news/2018/oct/08/how-much-your-working-media-actually-working/#respond Mon, 08 Oct 2018 11:04:35 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/oct/08/how-much-your-working-media-actually-working/ The “working media” debate, i.e. what percentage of advertiser programmatic budgets get spent on pure media (and what this percentage should be), has been raging for some time now. It’s a contentious topic, fueled by a historic lack of transparency, but one that, I feel, has a simple solution

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