Daniel Shaw, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:36:53 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Daniel Shaw, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Three solutions to the nonsensical ad viewability standard https://www.marketingtechnews.net/news/2018/aug/07/three-solutions-nonsensical-ad-viewability-standard/ https://www.marketingtechnews.net/news/2018/aug/07/three-solutions-nonsensical-ad-viewability-standard/#respond Tue, 07 Aug 2018 10:35:52 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/07/three-solutions-nonsensical-ad-viewability-standard/ In 2014, I wrote a piece calling out our industry for its pretty feeble definition of ‘viewable’. Little did I know I’d be saying the same things four years later. But the fact is, very little has changed. The Media Rating Council’s standard still stands: a digital advert is classed as ‘viewable’ if half of it is in vision for one second or more. Run that by anyone outside media-land and they’d laugh in your face.

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