Ivan Ivanov, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:34:35 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ivan Ivanov, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Is SPO the silver bullet to programmatic’s transparency challenges? https://www.marketingtechnews.net/news/2018/aug/06/spo-silver-bullet-programmatics-transparency-challenges/ https://www.marketingtechnews.net/news/2018/aug/06/spo-silver-bullet-programmatics-transparency-challenges/#respond Mon, 06 Aug 2018 11:29:10 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/aug/06/spo-silver-bullet-programmatics-transparency-challenges/ The ongoing header bidding revolution might be bringing joy to publishers, but it’s giving the buy side of programmatic a bit of a headache. The good news is a new hero has arrived in ad tech town that promises to reorder the market by simplifying interactions and boosting clarity: supply-path optimisation (SPO). 

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