AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ Digital Marketing News: customer experience, social, mobile marketing Tue, 26 Mar 2024 10:05:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png AI Archives - Marketing Tech News https://www.marketingtechnews.net/news/tag/ai/ 32 32 Braze delivers new AI features to boost marketing efficiency and creativity https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/ https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/#respond Tue, 26 Mar 2024 13:05:00 +0000 https://www.marketingtechnews.net/?p=109492 Customer engagement platform Braze has unveiled several new AI features across its platform designed to inspire marketers’ creativity and increase efficiency in delivering more personalised, tailored experiences, all powered through Sage AI by Braze. With a wealth of knowledge at our fingertips and the advent of AI-powered tools, marketers can inspire creativity with speed and... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/braze-delivers-new-ai-features-to-boost-marketing-efficiency-and-creativity/feed/ 0 Jameson ‘Arrive Like a Local’ campaign returns with Visa-powered Jameson Passport https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/ https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/#respond Tue, 26 Mar 2024 07:15:00 +0000 https://www.marketingtechnews.net/?p=109489 Building on the success of Jameson and Pernod Ricard Global Travel Retail (PRGTR)’s 2023 Arrive Like A Local campaign, the interactive traveller experience has returned, activated at more than 36 airports worldwide and supported by a 360 omnichannel strategy. Reaching the widest audience for any Jameson travel retail campaign ever, the 2024 campaign aims to... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/26/jameson-arrive-like-a-local-campaign-returns-with-visa-powered-jameson-passport/feed/ 0 AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024   https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/ https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/#respond Mon, 25 Mar 2024 11:56:48 +0000 https://www.marketingtechnews.net/?p=109486 Marketing and PR leaders are facing sleepless nights from a series of complex challenges in 2024, with SEO volatility, landing PR coverage, upskilling, and AI-induced anxiety around job security topping a list compiled following new research.   With the marketing and PR industries already facing high burn out rates and poor mental health, and a new CIPD... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/25/ai-induced-anxiety-and-seo-volatility-among-top-10-challenges-for-marketers-in-2024/feed/ 0 Playable ads drive 20x more installs than banners https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/ https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/#respond Tue, 12 Mar 2024 08:09:00 +0000 https://www.marketingtechnews.net/?p=109462 Liftoff, a growth acceleration platform for the mobile industry, has unveiled its sixth annual Mobile Ad Creative Index. The report analyses trends across four key app verticals: gaming, e-commerce, finance, and entertainment. With increased competition, the report highlights the need for advertisers to optimize spending across platforms and ad formats. For e-commerce, the cost per... Read more »

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]]> https://www.marketingtechnews.net/news/2024/mar/12/playable-ads-drive-20x-more-installs-than-banners/feed/ 0 Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap  https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/ https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/#respond Tue, 20 Feb 2024 08:43:00 +0000 https://www.marketingtechnews.net/?p=109420 The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers.  The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over... Read more »

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]]> https://www.marketingtechnews.net/news/2024/feb/20/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap/feed/ 0 Storyblok partnership to transform international marketing with AI-driven localisation https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/ https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/#respond Wed, 24 Jan 2024 08:01:00 +0000 https://www.marketingtechnews.net/?p=109380 As new research reveals a significant amount of businesses are missing out on global opportunities by failing to go multilingual, enterprise CMS leader Storyblok has partnered with Lokalise, a AI-powered translation tool to enable brands to localise content faster and easier than ever before.  Lokalise is a continuous localisation and translation management platform that leverages AI... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/24/storyblok-partnership-to-transform-international-marketing-with-ai-driven-localisation/feed/ 0 Gartner’s 2024 CMO predictions: The double-edged sword of generative AI https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/ https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/#respond Wed, 03 Jan 2024 11:50:29 +0000 https://www.marketingtechnews.net/?p=109348 Analyst firm Gartner has issued its forecast for what marketers need to watch out for in 2024 – and it will come as no surprise that generative AI features heavily. Yet a lack of consumer trust is the pervading theme. By 2025, Gartner predicts that a ‘perceived decay’ in the quality of social media platforms... Read more »

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]]> https://www.marketingtechnews.net/news/2024/jan/03/gartners-2024-cmo-predictions-the-double-edged-sword-of-generative-ai/feed/ 0 The future of marketing: 3 key trends set to transform the European landscape in 2024 https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/ https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/#respond Fri, 22 Dec 2023 07:15:00 +0000 https://www.marketingtechnews.net/?p=109338 Matthew Biboud Lubeck, VP EMEA, Amperity, offers valuable insights into the challenges and opportunities that lie ahead. In the face of ongoing economic uncertainty, brands are gearing up for a pivotal year in 2024 with a strategic emphasis on growth. While there will be many opportunities to drive profitable growth, one key theme emerges: privacy... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/22/the-future-of-marketing-3-key-trends-set-to-transform-the-european-landscape-in-2024/feed/ 0 79% of top marketing executives report boost in ROI using AI tools https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/ https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/#respond Tue, 05 Dec 2023 08:08:42 +0000 https://www.marketingtechnews.net/?p=109279 BrightBid, the adtech platform for Google Search, has revealed that the majority (84%) of marketing leaders are already leveraging AI tools in their digital advertising strategies, with 79% saying that using AI tools had boosted their return on investment. Building on this success, 64% plan to integrate more tools into their workflow in the future.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/dec/05/79-of-top-marketing-executives-report-boost-in-roi-using-ai-tools/feed/ 0 85% of consumers not interested in using AI https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/ https://www.marketingtechnews.net/news/2023/nov/21/85-of-consumers-not-interested-in-using-ai/#respond Tue, 21 Nov 2023 22:09:54 +0000 https://www.marketingtechnews.net/?p=109265 There is a stark disconnect between what brands believe consumers want and what they really need from their online shopping experience this holiday season, according to research from Storyblok, a content management system (CMS) category specialist. Despite global fanfare surrounding ChatGPT, a global survey of 1,000 consumers reveals that 85% aren’t interested in using AI... Read more »

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