Instagram and Facebook introduce features to combat fake news and bullying

Instagram and Facebook have announced the introduction of new features to help combat fake news and bullying.

In 2019, Instagram introduced a feature that filtered comments. This new AI-powered feature is an extension of the earlier one which alerts users with a warning that their caption looks similar to others that have been previously reported based on the words that are used in the caption.

The Instagram team wrote on Facebook: “Today, when someone writes a caption...

17 December 2019 | Advertising

Gartner’s latest report reveals the top three barriers to marketing innovation

There are three major hurdles in marketing innovation: risk-aversion, limited talent, and an inability to measure impact, according to Gartner's latest ‘Brand Strategy and Innovation Survey 2019’ report.

According to the report, the field of marketing still lags behind in terms of innovation despite commanding 16% of marketing budgets and maturing as a core discipline. It points out measurement as the major issue to new innovation.

Gartner for...

13 November 2019 | Branding

New inventory tracker reveals how retail and IoT can be the right fit

California software firm Manhattan Associates has launched an Internet of Things-based (IoT) solution that helps retailers maintain their store inventories accurately.

The average level of inventory accuracy in the warehouse is nearly 99%, says Auburn University's RFID Lab. It says that the accuracy is below 65 per cent in retail stores, which is mostly imprecise and misses order fulfilment commitments, resulting in loss of sales.

The newly introduced IoT-powered solution...

22 May 2019 | Automation

Webinar: How to engage your customer at the right time in the right way

Sponsored True personalised marketing, across channels, devices and verticals, has long been one of the key differentiators between the best and the rest in digital marketing. More than ever, it’s vital to get a 360 degree view of your customer.

In a perfect world, brands are able to give an ideal customer experience. The contact centre collates information on preferences and buying history – across any touchpoint – which can then be fed into CRMs and systems to...

30 January 2019 | Customer Experience

AppNexus leads ‘people-based’ programmatic consortium – with Facebook and Google in sights

AppNexus, alongside LiveRamp and MediaMath, have announced the launch of a technology industry consortium which will enable programmatic advertising buyers and sellers to create relevant campaigns and improve customer experience – with two companies at the forefront of their attack.

“Today, 48% of all digital advertising dollars accrue to just two companies – Facebook and Google,” said Brian O’Kelley, CEO of AppNexus in a statement. “That dynamic...

5 May 2017 | Advertising

Leading brands in UK e-commerce industry revealed in new report

(c)iStock.com/mattjeacock

What do Amazon, Argos, Boots, House of Fraser, John Lewis, Mothercare and Screwfix all have in common? The group are all elite retailers at the top of their game and leading the UK’s ecommerce and retail industry, according to the results of the second UK Top 500 report from Internet Retailing.

The report, which is sponsored by PFSweb, identified 20 leading retailers in the group that also include Asos, Tesco and Waitrose. The report ranks...

11 February 2016 | Branding

Why retailers remain lost in a digital asset management jungle

(c)iStock.com/michaelmjc

Retailers are spending an immense amount of time searching among vast stocks of media files and require suitable software for efficient digital asset management (DAM), according to research from Ovum conducted on behalf of DAM provider WoodWing Software.

Though retailers claim that they utilise proper digital asset management strategies and processes, 38% of them spend five to 10 hours per week searching for files and 17% spend over 10 hours on...

7 September 2015 | Big Data