Kate Muhl, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:49:34 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Kate Muhl, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 The rise of ‘algorithm hacking’ – and how it may be leading marketers astray https://www.marketingtechnews.net/news/2020/jan/09/rise-algorithm-hacking-and-how-it-may-be-leading-marketers-astray/ https://www.marketingtechnews.net/news/2020/jan/09/rise-algorithm-hacking-and-how-it-may-be-leading-marketers-astray/#respond Thu, 09 Jan 2020 08:53:34 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/09/rise-algorithm-hacking-and-how-it-may-be-leading-marketers-astray/ AI is increasingly central to driving timely, personalised marketing communications. But by undermining the code they are built on, algorithm hackers are both subverting marketing initiatives and damaging the integrity of data.

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