Laurence Parkes, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 18:49:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Laurence Parkes, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 How to deliver the experiences the CMO craves – through the systems the CIO needs https://www.marketingtechnews.net/news/2020/jan/08/how-deliver-experiences-cmo-craves-through-systems-cio-needs/ https://www.marketingtechnews.net/news/2020/jan/08/how-deliver-experiences-cmo-craves-through-systems-cio-needs/#respond Wed, 08 Jan 2020 14:09:03 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/jan/08/how-deliver-experiences-cmo-craves-through-systems-cio-needs/ When the roles of the CMO and CIO collaborate seamlessly, they can become the 'power couple' of extraordinary brand experience.

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