Sara McCorquodale, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Fri, 22 Jan 2021 11:04:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sara McCorquodale, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Influence: How Social Media Influencers Are Shaping Our Digital Future book extract: On ‘influencer legitimacy’ https://www.marketingtechnews.net/news/2021/jan/22/influence-how-social-media-influencers-are-shaping-our-digital-future-book-extract-on-influencer-legitimacy/ https://www.marketingtechnews.net/news/2021/jan/22/influence-how-social-media-influencers-are-shaping-our-digital-future-book-extract-on-influencer-legitimacy/#comments Fri, 22 Jan 2021 11:02:07 +0000 http://marketingtechnews.net/?p=106627 In this exclusive extract from Sara McCorquodale’s book ‘Influence: How social media influencers are shaping our digital future’, McCorquodale explores her path to working with influencers and setting up her agency, CORQ, as well as the relationship between brands and influencers. The questions that had started to form in my head were these: do we... Read more »

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