Nigel Cullington, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:20 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Nigel Cullington, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Selling with a plan: Bridging the gap between customer experience and expectations https://www.marketingtechnews.net/news/2019/aug/22/selling-plan-bridging-gap-between-crm-expectations-and-success/ https://www.marketingtechnews.net/news/2019/aug/22/selling-plan-bridging-gap-between-crm-expectations-and-success/#respond Thu, 22 Aug 2019 12:23:53 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/aug/22/selling-plan-bridging-gap-between-crm-expectations-and-success/ Despite the paradigm shift that CRM brought to the world of sales, enterprises are still struggling with failure rates wildly disproportionate to the sales teams’ talent and hard work.

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