Jean Belanger, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:04:11 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Jean Belanger, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 What Salesforce, Google and Microsoft’s acquisitions tell us about CRM – and why data is the new capital https://www.marketingtechnews.net/news/2019/jun/13/what-salesforce-google-and-microsofts-acquisitions-tell-us-about-crm-and-why-data-new-capital/ https://www.marketingtechnews.net/news/2019/jun/13/what-salesforce-google-and-microsofts-acquisitions-tell-us-about-crm-and-why-data-new-capital/#respond Thu, 13 Jun 2019 08:36:08 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/jun/13/what-salesforce-google-and-microsofts-acquisitions-tell-us-about-crm-and-why-data-new-capital/ This week's acquisitions by Salesforce, Google and Microsoft all point to one critical change in the business environment. We have financial capital and human capital - now we have data capital.

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]]> https://www.marketingtechnews.net/news/2019/jun/13/what-salesforce-google-and-microsofts-acquisitions-tell-us-about-crm-and-why-data-new-capital/feed/ 0 Could machine learning provide the key to measuring a customer journey? https://www.marketingtechnews.net/news/2018/nov/08/could-machine-learning-provide-key-measuring-customer-journey/ https://www.marketingtechnews.net/news/2018/nov/08/could-machine-learning-provide-key-measuring-customer-journey/#respond Thu, 08 Nov 2018 16:00:30 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/nov/08/could-machine-learning-provide-key-measuring-customer-journey/ A recent report from McKinsey showed that customer journeys were 30% more predictive of customer satisfaction than measuring individual interactions, and that using customer journeys can increase customer satisfaction by up to 20%.

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