James Isilay, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Thu, 02 Apr 2020 19:19:42 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png James Isilay, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Predict the future then act upon it: 10 ways AI is transforming sales https://www.marketingtechnews.net/news/2019/feb/18/predict-future-then-act-upon-it-10-ways-ai-transforming-sales/ https://www.marketingtechnews.net/news/2019/feb/18/predict-future-then-act-upon-it-10-ways-ai-transforming-sales/#respond Mon, 18 Feb 2019 10:59:17 +0000 http://marketingtechnews.sites.techforge.v1/news/2019/feb/18/predict-future-then-act-upon-it-10-ways-ai-transforming-sales/ According to the Salesforce 2018 State of Sales report, UK sales leaders anticipate AI adoption in their industry to grow 155% by 2020. But how exactly is AI transforming sales?

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]]> https://www.marketingtechnews.net/news/2019/feb/18/predict-future-then-act-upon-it-10-ways-ai-transforming-sales/feed/ 0 Moving from AI to ‘applied intelligence’ to identify revenue sources and deliver business value https://www.marketingtechnews.net/news/2018/nov/22/moving-ai-applied-intelligence-identify-revenue-sources-and-deliver-business-value/ https://www.marketingtechnews.net/news/2018/nov/22/moving-ai-applied-intelligence-identify-revenue-sources-and-deliver-business-value/#respond Thu, 22 Nov 2018 16:32:07 +0000 http://marketingtechnews.sites.techforge.v1/news/2018/nov/22/moving-ai-applied-intelligence-identify-revenue-sources-and-deliver-business-value/ Customer and prospect data can be both an incredibly valuable resource - and a liability, depending on its depth, relevance and, critically, timeliness.

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