Sam Holding, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Wed, 19 May 2021 11:29:31 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Sam Holding, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Assessing the disconnect between email and wider marketing teams https://www.marketingtechnews.net/news/2021/may/19/assessing-the-disconnect-between-email-and-wider-marketing-teams/ https://www.marketingtechnews.net/news/2021/may/19/assessing-the-disconnect-between-email-and-wider-marketing-teams/#respond Wed, 19 May 2021 11:29:15 +0000 http://marketingtechnews.net/?p=106989 It is estimated that around 80% of businesses use email as their primary communication tool, especially when it comes to external communications. Virtually every sector, over the past year, has found themselves being forced to make changes and implement new technology in order to adapt to the effects of the pandemic. And in response to... Read more »

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]]> https://www.marketingtechnews.net/news/2021/may/19/assessing-the-disconnect-between-email-and-wider-marketing-teams/feed/ 0 How email can help businesses to scale during economic uncertainty https://www.marketingtechnews.net/news/2021/mar/12/how-email-can-help-businesses-to-scale-during-economic-uncertainty/ https://www.marketingtechnews.net/news/2021/mar/12/how-email-can-help-businesses-to-scale-during-economic-uncertainty/#respond Fri, 12 Mar 2021 11:00:56 +0000 http://marketingtechnews.net/?p=106826 Despite economic and environmental challenges in 2020, the reality is many businesses are still succeeding due to innovative shifts in marketing strategies. Businesses who have otherwise taken a conservative approach to spending marketing dollars online, have now been thrust into the same advertising marketplace as eCommerce and tech giants. While this is uncertain and at... Read more »

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]]> https://www.marketingtechnews.net/news/2021/mar/12/how-email-can-help-businesses-to-scale-during-economic-uncertainty/feed/ 0 Understanding the importance of authenticity in corporate social activism https://www.marketingtechnews.net/news/2021/jan/18/understanding-the-importance-of-authenticity-in-corporate-social-activism/ https://www.marketingtechnews.net/news/2021/jan/18/understanding-the-importance-of-authenticity-in-corporate-social-activism/#comments Mon, 18 Jan 2021 10:35:52 +0000 http://marketingtechnews.net/?p=106604 Over the past few years we’ve witnessed a striking shift in how brands communicate their identity, values and humanity. While companies traditionally avoid taking a public stance on social and political discourse, it seems that more and more brands are choosing to break this mould. While some chalk up this change to progress, there are... Read more »

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]]> https://www.marketingtechnews.net/news/2021/jan/18/understanding-the-importance-of-authenticity-in-corporate-social-activism/feed/ 3 How to make the most of email marketing over the holidays – and best practices for 2021 https://www.marketingtechnews.net/news/2020/dec/17/how-to-make-the-most-of-email-marketing-over-the-holidays-and-best-practices-for-2021/ https://www.marketingtechnews.net/news/2020/dec/17/how-to-make-the-most-of-email-marketing-over-the-holidays-and-best-practices-for-2021/#comments Thu, 17 Dec 2020 08:30:00 +0000 http://marketingtechnews.net/?p=106503 With such an unpredictable year coming to a close, one thing is certain: this year’s festive season will pose an extremely unique set of challenges for marketers. Depending on where you are in the world retailers are certainly readying themselves for a busy few weeks; however, a large majority of shoppers are still expected to... Read more »

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]]> https://www.marketingtechnews.net/news/2020/dec/17/how-to-make-the-most-of-email-marketing-over-the-holidays-and-best-practices-for-2021/feed/ 1 Why the connected consumer is at the heart of the digital world https://www.marketingtechnews.net/news/2020/sep/16/why-the-connected-consumer-is-at-the-heart-of-the-digital-world/ https://www.marketingtechnews.net/news/2020/sep/16/why-the-connected-consumer-is-at-the-heart-of-the-digital-world/#respond Wed, 16 Sep 2020 11:03:24 +0000 http://marketingtechnews.net/?p=106083 When industry experts were making predictions for 2020, little did they know that this would be a most disruptive year for global markets, with ongoing adversities and anomalies. Covid and the rapid spread of the pandemic have added to the challenges marketers already face, while uncertainty has forced many organisations to put their focus upon... Read more »

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