Ian Harris, Author at Marketing Tech News https://www.marketingtechnews.net Digital Marketing News: customer experience, social, mobile marketing Tue, 31 Mar 2020 17:37:30 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Ian Harris, Author at Marketing Tech News https://www.marketingtechnews.net 32 32 Content versus context: Which one really matters more for mobile advertisers? https://www.marketingtechnews.net/news/2020/mar/05/content-versus-context-which-one-really-matters-more-mobile-advertisers/ https://www.marketingtechnews.net/news/2020/mar/05/content-versus-context-which-one-really-matters-more-mobile-advertisers/#respond Thu, 05 Mar 2020 14:39:57 +0000 http://marketingtechnews.sites.techforge.v1/news/2020/mar/05/content-versus-context-which-one-really-matters-more-mobile-advertisers/ A growing number of mobile advertisers are waking up to the fact that they need to put scientific conclusions – read: data – at the heart of their planning and development processes.

The post Content versus context: Which one really matters more for mobile advertisers? appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2020/mar/05/content-versus-context-which-one-really-matters-more-mobile-advertisers/feed/ 0