When it comes to AI for marketers – less haste means more speed

AI is one of the most exciting innovations in the ad industry. Not a day goes by without a new story about the latest AI product, what the tech can do, and where it’s set to go. And the promises aren’t just limited to our industry alone – AI is set to revolutionise the world we live in.

Given the boundless opportunities, it’s tempting to jump in right at the deep end and pick the glitziest AI solution with the most bells and whistles right from the start of...

2 April 2019 | Automation

Moving from mobile-first and UGC: How the advertising industry is set to change in 2019

As the start of a new year dawns, it's time to reflect on 2018 and consider how the advertising industry will evolve in 2019.

Data’s been the word on everybody’s lips, with regulatory changes shining a light on how companies process, store and share information. Transparency and marketplace quality remain hugely important and a top priority for all advertising companies – and it’s been very rewarding to see the industry take some huge leaps forward in...

8 January 2019 | Content Marketing